![]() After all, gosh there are so many darn things to think about! You plan to sell the book online: if a self-publisher is focused on online sales, with zero plans for physical book inventory, the question of scanning a barcode (a barcode that meets book industry standards, in a brick & mortar environment) seems low enough on the list of priorities not to bother about. Here are the main reasons I’ve come across for why self-publishing authors (and many of the publishing professionals they hire) are not putting the book price on the back of the book, or embedded in the barcode. 5 Reasons Self-Publishers Don’t Usually Include Book Prices on the Back Cover of their Book You’ve gone to such lengths to write and produce this beautiful book, and you want to give your baby the best possible chance to make it in this world!Īt this point in your marketing plan, you may not have plans for distributing your book physically in bookstores–but you don’t necessarily want to exclude the possibility, either. If you’re only ever planning to sell your book through your very own digital sales funnel (e.g., via ClickFunnels etc.), you can ignore all of this You are planning to sell this book via a public platform – e.g., your website, Amazon KDP, in a bookstore, etc. Your physical book (obviously) has a back cover (on which will go a barcode) ![]() You’re self-publishing a printed, physical book You understand what an ISBN is and why it’s a good idea to acquire your own (and that your book designer knows how to transform your ISBN into a scannable, working barcode for your book) Most self-publishing authors do not include the book price on the back of their printed book, or make sure it’s embedded in their barcode.Īs a highly diligent book cover designer obsessed with helping my clients better and better, I decided to dig a little deeper into this question.īefore I jump in, please note that the question of whether or not to include the book’s price on the back of the book/in the book’s barcode assumes the following:
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